It’s the argument that’s been weighing heavily on the minds of all fashionista’s and fashionite’s everywhere. And it’s always the same question that comes out first. Why? Why does Victoria Secret only use thin models in their campaigns, where as Dove only uses larger models? Why can’t both companies embody the beauty in both body types, and all the sizes in between? Why does there have to be a right and wrong for beauty shape?
Women who go to buy lingerie at Victoria Secret are constantly fed images that in order to be beautiful, you must be thin, like our models. Victoria Secret models are healthy, but why can’t they have healthy plus-size women in their ads as well? Plus-size women buy lingerie too! Why can’t they be inspired to feel sexy and have that va-va-voom factor about themselves as well?
This is where Dove comes into play. Their mentality was to ONLY use plus-size women, to encourage a new image in beauty: to go against all the other ad campaigns that use thinner women for their ads. Although, there is a fault behind their marketing methods that our team at JRW have noticed. That only using plus-size women is somewhat of a double standard. It’s just as bad as using only thin women for a campaign.
Some of you will most likely go against what I’m saying, by rebutting with a response like, “No, plus size women deserve to celebrated and advertised just the same as thin women”! As they do, but by doing this, you are essentially using a hypocritical method to advertising. “You can’t advertise only thin models, that’s image discrimination!” Well… you can’t advertise only plus-size women either. What’re thin women going to think when they look at your ad? Am I not beautiful enough to buy this product because I am not plus-size? Not everybody is plus-size, either. It’s a backward result, here people.
Instead, why not both companies advertise with both plus-size models and thin models? That way, any women can look at the campaign and say, “wow, she has the same body as me, and looks fantastic in this ad. I want to buy what she’s wearing/using!” It’ll make everybody happy to live in their own skin, instead of feeling oppressed to look a certain way, or being judged.
JRW Beauty wants to take a stand against body/image discrimination. We will be doing a campaign featuring 6 women of all different body-types and races to create imagery that truly represents what really is.. beauty.