I’ve had just about enough of 1 Million Moms. After the newest campaign catalog came out for Urban Behaviour, everything was totally fine. They had the clothing displayed on the models as usual. So… what made the “1 MIllion Moms” angry? Urban Outfitters decided to go against the currents and make a campaign with two women wearing their clothing, while passionately kissing.
First off, can I just say how FLAWED 1 Millions Moms is? Last time I checked, they only have about 200 000 members and whenever they try and tackle LGBT- related things, they always crash and burn. Want to know why? Because us Queens gotta stick together.
But seriously. The last time they tried barraging our community, it was when Ellen Degeneres announced she was the official spokesperson for JC Penney. I love how JC Penney is using Ellen as their face. Because it’s showing how other gay people can really rise from the ashes and do something great like that. 1 Million Moms tried taking her down. But failed pretty embarrassingly. Ellen has a massive fan base of at least 6 million people. Whilst, (let me rub in their face again.. how many does 1MM have? hmm..200 000?. Yep)
This time, 1MM says that “The ad and catalog are clearly geared toward teenagers,” it claims. “The content is offensive and inappropriate for a teen who is the company’s target customer.” The group also wants shoppers to boycott their stores, and cancel the production of this particular campaign.
PLEASE. Are you actually kidding us. Urban Outfitters is one of the largest consumers in the the retail world. Plus, a major chunk of their shoppers are FROM the LGBT community. Honestly. What do you think happened? They got shot down. 1MM lost again. Because they bark up the wrong tree, my friends. The most colourful tree in the forest is one you do not want to cut down. Because if we fall, we either take you with us, or if we succeed, we only get more supporters to see our beautiful leaves grow. Your choice Mom’s.
Personally, I believe the ad is wonderful. It’s appealing to the young gay teens everywhere. Showing them that they, themselves, are beautiful. Also, that they, too, are recognized in the eyes of the public. Gay teens often think that they’re alone. Having this campaign is a reminder that even designers are looking out for them and showing them that they won’t tolerate hate from anyone.